Privacy Policy

At Charm and Edge, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you interact with our website, products, and services. By using our website or making purchases, you agree to the practices outlined in this policy. We value your trust and are dedicated to ensuring that your personal data is handled in a secure and responsible manner.

This policy is compliant with applicable laws and regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), and ensures transparency regarding the data we collect and how it is used.

1. Types of Information We Collect

To provide you with the best possible experience when shopping at Charm and Edge, we collect various types of personal information. This information is gathered to process orders, improve customer service, enhance user experience, and communicate with you effectively. We collect the following types of data:

  • Personal Identification Information:
    This includes information such as your name, email address, telephone number, and shipping address. We collect this data to fulfill orders, process returns, and provide customer support.

  • Payment Information:
    To process purchases, we collect payment details, including your credit card number, expiration date, billing address, and PayPal information. Your payment information is securely processed by trusted third-party payment gateways, and we do not store your payment details on our systems.

  • Order Information:
    We collect information about the products you order, the quantities, order status, shipping preferences, and any special instructions you may provide. This data is crucial for order fulfillment, managing inventory, and personalizing your shopping experience.

  • Device and Browsing Information:
    When you visit our website, we may collect data about the device you use (e.g., computer, tablet, or smartphone), your IP address, browser type, and browsing behavior. This information helps us analyze trends, improve website performance, and optimize your browsing experience.

  • Account and Registration Information:
    If you create an account with us, we will collect login credentials, password, and any additional information you choose to provide. This allows you to access your order history, track current orders, and save preferences for future purchases.

2. How We Use Your Information

The information we collect is used for various purposes related to improving your experience on our website and delivering our services. The following outlines the ways we use your personal information:

  • Order Fulfillment:
    We use your personal information to process, fulfill, and ship your orders, including sending you order confirmation, shipping updates, and notifications about your products.

  • Customer Support:
    We collect your contact details to assist with any inquiries, resolve issues, and address customer service requests. Our customer support team uses this data to help manage returns, exchanges, or warranty claims.

  • Communication:
    By providing your email address and phone number, you consent to receiving transactional emails, such as order confirmations, shipping notifications, and updates about our services. Additionally, we may send you promotional content, offers, and updates about new products or sales with your consent. You can opt-out of marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly.

  • Marketing and Personalized Offers:
    With your permission, we use your information to send personalized offers, product recommendations, and targeted advertisements to you based on your previous purchases and browsing activity. You can manage your marketing preferences by accessing your account settings or contacting us.

  • Website Improvement and Analytics:
    We use browsing and device data to analyze user behavior on our website. This helps us identify trends, troubleshoot issues, and enhance the design and functionality of our website for a better user experience.

  • Compliance and Legal Obligations:
    We may use your personal information to comply with legal requirements, respond to legal requests, or enforce our Terms of Service. For example, we may need to retain certain information to comply with tax or accounting regulations or to prevent fraud.

3. Data Protection Measures

The protection of your personal information is our top priority. We employ a range of security measures to ensure that your data is handled with care and kept safe. These measures include:

  • SSL Encryption:
    Our website uses Secure Socket Layer (SSL) encryption technology to protect sensitive data transmitted between you and our servers. This ensures that your personal information, such as payment details, is securely encrypted and cannot be intercepted by unauthorized parties.

  • Payment Processing Security:
    We use trusted third-party payment gateways, such as PayPal, to process all payment transactions. These services comply with industry standards and regulations (such as PCI DSS) to ensure the highest level of security for your payment information. Your financial data is never stored directly on our systems.

  • Access Control and Employee Training:
    We have implemented strict internal policies to ensure that only authorized personnel have access to your personal information. Our team is trained in data protection and privacy policies to ensure your data is handled responsibly.

  • Third-Party Data Sharing:
    While we do not sell or trade your personal data to third parties, we may share it with trusted partners and service providers to help with order fulfillment, delivery, payment processing, and customer service. These third parties are obligated to maintain the confidentiality and security of your data and use it only for the purposes specified.

4. Customer Rights Regarding Data Usage

As a customer, you have specific rights regarding your personal data. We respect your rights and strive to provide full transparency. Your rights include:

  • Right to Access:
    You have the right to request access to the personal data we hold about you. To request a copy of your data, please contact us at support@charmandedge.com.

  • Right to Rectification:
    If any of the personal data we hold is inaccurate or incomplete, you have the right to request corrections. Please reach out to us, and we will update your data as quickly as possible.

  • Right to Deletion:
    You have the right to request the deletion of your personal information from our records, subject to certain exceptions (such as retaining data for legal obligations or completing an ongoing transaction). To exercise this right, please contact us at support@charmandedge.com.

  • Right to Object to Processing:
    You can object to the processing of your personal data for direct marketing purposes at any time. If you wish to opt-out of marketing emails, you can unsubscribe via the link in the email or contact us directly.

  • Right to Data Portability:
    If you wish to receive a copy of your personal data in a structured, commonly used, and machine-readable format, you can request this data from us. You also have the right to transfer this data to another service provider.

5. Contact Us

If you have any questions, concerns, or requests regarding our Privacy Policy or how we handle your personal data, please do not hesitate to contact us. We are here to assist you.

  • Email: support@charmandedge.com
  • Phone: +1 (702) 257-0304
  • Address: 954 Villa Street, Mountain View, CA, 94041, United States

6. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or to enhance the protection of your data. Any updates to this policy will be posted on this page, with the updated date indicated at the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

7. International Users

If you are accessing our website from outside the United States, please be aware that your data may be transferred to and processed in the United States. By using our services, you consent to the collection, transfer, storage, and processing of your data in accordance with this Privacy Policy. We will ensure that your personal data is protected to the same degree as required by applicable privacy laws.